ENOUGH

ENOUGH

ENOUGH is an integrated guerrilla campaign aimed at energizing the next generation to vote to be heard. Including a newspaper zine available to both individuals and educational institutions that doubles as a series of protest posters, a voting guide, an AR social media filter, and more, this campaign targets the youth voting demographic from multiple angles.

Awards & Features

Graphis, New Talent Annual 2022

Creative Quarterly, CQ62, 2021

The tone of the project targets a new audience – rather than going upbeat or preachy, ENOUGH is openly cynical and dry in its tone. Taking this approach targets a disengaged audience: the one that doesn’t WANT to vote, and the one that really needs to in order for the next generation to start re-distributing the political power in our country. We’re here to take back the power that we so often see resting in one set of hands, because democracy is about the people.

Additional Credits

Kelly Holohan, Art Direction

  • The main element of the project is a newspaper zine, which is available for bulk institutional purchasing as well as individual. The zine is filled with information about voting, a state-by-state summary of voting rights, other ways to make your voice heard, inspiring youth activists, and more.

    A bold, vibrant, and youthful design system was implemented, inspired by punk zines and subculture aesthetic, including clean bright color with modern, loud typography, historical imagery, and grungy textures and torn paper effects, overall really leaning into the guerilla aspect of the campaign and carrying this forward visually while still concentrating on function and usability.

    The color palette is a twist on the classic red, white, and blue, and by using a type family with multiple weights and widths — combined with a retro sign painter’s font and a hefty slab serif — a broad yet defined system emerged, functioning effectively across print and screen platforms including the zine, web and mobile sites, and social media.