M ELIZABETH DESIGNS

Everything
Must Go

Components

Branding
Editorial
Environmental

 

Door Vinyl

The Project

This project was completed for Tyler School of Art and Architecture’s exhibition Everything Must Go at Atelier Art Gallery in Philadelphia. The exhibition featured selected works from 2020 and 2021 MFA graduates of the various art and design programs.

Additional Credits

Carin Whitney
Director of Communications
Tyler School of Art & Architecture

Kati Gegenheimer
Associate Director of Academic Enrichment Programs
Tyler School of Art & Architecture

The Mood Board

Everything Must Go - Moodboard

The Brand

Using a combination of minimalist typography along with a vibrant gradient representing the variety of disciplines included in the exhibition, the system for this project encompassed print, screen, and environmental applications. 

The needs of this project included working as a complimentary system to the recently redesigned brand for Tyler School of Art and Architecture by alumna Paula Scher, which is based around a bold and graphic typographic system; therefore color and texture became central focuses of the system for Everything Must Go developed, catching the eye with visual energy and imbuing the graphics with a handmade quality.

Key Words

Minimalist
Bold
Textural

Everything Must Go - Bulletin Dark
Everything Must Go - Works Catalogue
Everything Must Go - Postcard Light
Everything Must Go - Monitor Dark
Everything Must Go - Bulletin Light
Everything Must Go - Works Catalogue
Everything Must Go - Wall Vinyl
Everything Must Go - Works Catalogue 3