Kahwa Coffee Roasters

The Project

Designed for a local coffee shop based in St. Petersburg, FL, this project delves into the origin of the word Kahwa as well as the origin of the company itself. The word Kahwa was originally derived from the Turkish word kahve and eventually the Arabic word qahwa. The hand-lettered logo, illustrated African coffee plants, and color scheme take these historical aspects into consideration and visually conceptualize the idea.

The Brand

Working with a combination of hand-lettering and hand-drawn elements, this brand perfectly reflects the balance of urban and beachy that is downtown St. Petersburg, Florida, the birthplace of Kahwa Coffee Roasters. With this and the heritage of the company in mind, an easily adapatable system of type and pattern emerged. You can see it applied in a handful of settings below.